Minds Alive, Your Wow! Store

Midland Collingwood Gravenhurst Bracebridge Huntsville
313 King St. 57 Hurontario St. 100 Muskoka Rd S. 68 Manitoba St. 19 Main St. E
Midland, On Collingwood, On Gravenhurst, On Bracebridge, On Huntsville, On
705-526-6662 705-445-6222 705-687-7333 705-646-2287 705-787-0709

Who We Are!

 Minds Alive! was created in 1997. In 2004 we had the pleasure of buying the lone store in Midland,ON.  Then in 2010 we opened our second location in Collingwood. Having 2 locations gave us more options for a wider selection of items. We have enjoyed every aspect of being a part of Collingwood downtown.  With our children getting older and away at university, we were were up for a new challenge. In 2017 we were approached by the owners of Applause Toy Stores in Gravenhurst, Bracebridge & Huntsville. It seemed a really good fit for us, so then there were five!

What We Carry!

We carry the latest educational, fun and inspiring toys available.  At Minds Alive! we believe learning doesn't have to be work.  So jumping on a Stomp Rocket is learning and it is better than playing video games. Kids and adults are surrounded by technology and electronics everyday and while we understand it is important to keep up with the latest high-tech gadgets, it is also important to take a break from the technology.  We carry hands-on toys that get the other side of your brain working.  Building toys like, Lego and Meccano to use your hands for more than pushing buttons or touching screens.  Craft kits to inspire creativity, science kits to encourage understanding, puzzles to solve, games to interact with others and of course active toys to get that heart pumping.  We also carry a huge selection of books from infant board books to teen reads.   This includes curriculum based activity books to keep your little learner on track.

With our many years of experience, we feel confident that we have the expertise in choosing an outstanding product selection. In the end the biggest factor in determining if we carry a product is whether or not we would purchase it for our own family or friends. Hopefully if it is good enough for our family it is good enough for yours. 

Jeff & Janet Weersink


What We Do!

At Minds Alive! we offer expert advice to help you chose the toy that is right for that special person. Our staff is knowledgeable and friendly and are always willing to help you if you need it.

Grandparents Day!

We have many grandparents that rely on our expert advise to help them choose the right gift. We enjoy helping them so much, that we have dedicated one day a month to them. Every last Wednesday of the month, Grandparents save 15% so grab your fellow grandparents and make a day of it.


If you can't decide we offer gift certificates from $1 to $1 million.  If your birthday is coming up, you can come in and pick out the gifts you want and put them in your birthday bin.  Tell your friends to pick the gifts from your bin and they get 10% off their purchase.  Everybody wins... you get what you want and your friends get a deal.  As always we will gladly gift bag your purchase for a smile.

  • Midland

    313 King St.
    Midland, ON L4R 3M5


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    Midland, ON
  • Collingwood

    57 Hurontario St.
    Collingwood, ON L9Y 2L7


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    Collingwood, ON
  • Bracebridge

    68 Manitoba St.
    Bracebridge, ON P1L 2B4


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    Bracebridge, ON
  • Huntsville

    19 Main St. East, Unit 2&3
    Huntsville, ON P1H 2B8


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    Huntsville, ON
  • Gravenhurst

    100 Muskoka Rd South
    Gravenhurst, ON P1P 1X2


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    Gravenhurst, ON