Minds Alive! is owned by Jeff & Janet Weersink. Minds Alive! is now 20 years old and we have been voted Midland's Favourite Toy Store 18 years in a row! (as long as they have been voting). About six years ago we decided our kids are old enough, it was time to expand. We opened our second location in Collingwood in August 2010 and have enjoyed every aspect of being a part of Collingwood. With our children getting older and away at university, we were were for a new challenge. In Sept 2017 we purchased Applause Toy Stores in Gravenhurst, Bracebridge & Huntsville. Now we have the best selection possible.
What We Carry!
We carry the latest educational, fun and inspiring toys available. At Minds Alive! we believe learning doesn't have to be work. So jumping on a Stomp Rocket is learning and it is better than playing video games. So don't ask us for the latest Xbox (or whatever) game. Kids and adults are surrounded by technology and electronics and while we understand it is important to keep up with the latest high-tech gadgets, it is also important to take a break from the technology. We carry hands-on toys that get the other side of your brain working. Building toys like, Lego and Meccano to use your hands for more than pushing buttons or touching screens. Craft kits to inspire creativity, science kits to encourage understanding, puzzles to solve, games to interact with others and of course active toys to get that heart pumping. We also carry a huge selection of books from infant board books to teen reads. This includes curriculum based activity books to keep your little learner on track.
After almost 13 years we feel we are starting to get a handle on what makes a good toy and what doesn't. In the end the biggest factor in determining if we carry a product is whether or not we would purchase it for our own family or friends. Hopefully if it is good enough for our family it is good enough for yours.
What We Do!
At Minds Alive! we offer expert advice to help you chose the toy that is right for that special person.
If you can't decide we offer gift certificates from $1 to $1 million. If your birthday is coming up, you can come in and pick out the gifts you want and put them in your birthday bin. Tell your friends to pick the gifts from your bin and they get 10% off their purchase. Everybody wins... you get what you want and your friends get a deal. As always we will gladly gift bag your purchase for a smile.